easyvet Iowa Colony (“we,” “us,” or “our”) values your trust and is committed to respecting and protecting your privacy.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the measures we take to protect it. It also describes your privacy rights and choices regarding communications, the use of our website, and more.

This Privacy Policy applies to our website, online appointment scheduling tools, electronic communications, advertising activities, and other services we provide, unless a separate privacy notice applies.

1. Information We Collect

The information we collect depends on how you interact with easyvet Iowa Colony, our website, and our veterinary services.

A. Personal and Contact Information

When you contact us, schedule an appointment, complete a form, or receive veterinary services, we may collect:

• First and Last Name
• Email Address
• Telephone Number
• Mailing or Residential Address
• Preferred Communication Method
• Appointment Requests and Scheduling Information
• Information You Voluntarily Provide When Contacting Our Team

We use this information to communicate with you, coordinate veterinary services, manage appointments, maintain records, and respond to your questions or requests.

B. Pet and Veterinary Information

When you schedule an appointment or receive veterinary services, we may collect information about your pet, including:

• Pet's Name
• Species
• Breed
• Age or Date of Birth
• Sex and Reproductive Status
• Medical History
• Vaccination history
• Medications
• Diagnoses and Treatment Information
• Other Information Relevant to Your Pet's Veterinary Care

We use pet-related information to provide veterinary care, maintain accurate patient records, communicate with you about your pet's health, and fulfill applicable professional and legal obligations.

C. Website and Technical Information

When you visit our website, certain technical information may be collected automatically through our hosting infrastructure, analytics tools, cookies, and similar technologies.

This information may include:

• Internet Protocol (IP) Address
• Browser Type and Version
• Device Type
• Operating System
• Pages Visited
• Time and Date of Website Visits
• Referring Websites or Search Engines
• General Geographic Location Derived from an IP Address
• Website Interactions and Navigation Patterns
• Advertising and Referral Information

This information helps us maintain website functionality, understand how visitors interact with our website, improve the user experience, and evaluate our marketing efforts.

D. Information Collected Through Online Forms

Our website may include contact forms, appointment request forms, new client registration forms, prescription refill requests, or other interactive features.

When you submit a form, we may collect the information you provide, including your contact information, pet information, and the nature of your request.

Information submitted through these forms may be transmitted to our veterinary team or to service providers that operate our website and manage communications.

Please avoid submitting sensitive financial information or detailed personal medical information through general website contact forms.

2. Online Appointment Scheduling

easyvet Iowa Colony may have online scheduling tools that allow you to request or book veterinary appointments through our website.

When using these tools, you may be asked to provide information such as:

• Your Name
• Email Address
• Telephone Number
• Pet's Name
• Pet's Species
• Requested Appointment Date or Time
• Appointment Type or Reason for Visit

We use this information to process appointment requests, communicate with you about scheduling, and coordinate veterinary services.

Third-Party Scheduling Technology

Our online scheduling functionality may be operated or supported by third-party technology providers. These providers may process and store scheduling information on our behalf to operate the scheduling system, maintain functionality, troubleshoot technical issues, monitor successful or unsuccessful submissions, and provide operational reporting.

Service providers are expected to process information only for authorized purposes related to the services they provide.

Information collected through our scheduling tools is not intended to be sold or used by our scheduling technology providers for unrelated advertising or marketing purposes.

3. How We Use Your Information

We use personal information for legitimate business, operational, veterinary care, and communication purposes.

These purposes may include:

• Scheduling, Confirming, and Managing Appointments
• Providing Veterinary Care and Maintaining Patient Records
• Responding to Questions and Service Requests
• Communicating About Your Pet's Health and Treatment
• Sending Appointment Reminders and Follow-up Communications
• Providing Prescription Refill and Service-Related Notifications
• Processing Payments and Maintaining Billing Records
• Improving Our Website and Online Services
• Monitoring Website Performance
• Evaluating Advertising and Marketing Effectiveness
• Sending Promotional Communications When Permitted by Applicable Law
• Maintaining Security and Preventing Fraud
• Troubleshooting Technical Issues
• Complying with Legal and Regulatory Obligations

We seek to use personal information only for purposes reasonably related to the services we provide or for other purposes disclosed to you at the time of collection.

4. How SMS Text Messaging and Electronic Communications

easyvet Iowa Colony may offer SMS text messaging as a convenient way to communicate with clients about veterinary services. Depending on the services available and your communication preferences, text messages may include:

• Appointment Confirmations
• Appointment Reminders
• Scheduling Updates
• Responses to Questions
• Prescription or Medication Notifications
• Follow-up Care Instructions
• Preventive Care Reminders
• Clinic Announcements
• Promotional Offers or Marketing Communications, Where You Have Provided Any Consent Required by Law

SMS Consent

When you voluntarily provide your mobile telephone number to receive SMS communications, you authorize easyvet Iowa Colony to send text messages consistent with the consent you provide.

Consent to receive marketing text messages is not a condition of purchasing veterinary services or receiving care.

Please apply the following disclaimer to all instances where we gather client phone numbers for use in SMS texting: By entering my mobile number, I agree to receive appointment reminder texts as well answers to questions I may ask from easyvet Iowa Colony. Message frequency varies by appointment. Message + data rates may apply. Reply STOP to unsubscribe.

You may opt out of applicable SMS communications at any time by replying STOP.

We may retain records of your SMS consent, subscription preferences, message delivery, and opt-out requests for operational and compliance purposes.

SMS Data Privacy

We may use third-party messaging providers to send and manage text messages.

These providers may process telephone numbers, message content, delivery information, and related technical data as necessary to operate the messaging service.

Mobile opt-in information and consent are not shared with third parties or affiliates for their own marketing or promotional purposes. We may share information with service providers that assist us in delivering SMS communications, subject to appropriate restrictions.

Email Communications

We may also communicate with you by email regarding appointments, veterinary care, service updates, and other clinic-related matters.

If we send promotional emails, you may unsubscribe using the instructions provided in those messages or by contacting us directly.

Unsubscribing from promotional communications may not prevent you from receiving important transactional or service-related communications.

5. Website Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support website functionality, understand visitor behavior, and evaluate the effectiveness of our advertising.

Cookies are small data files that websites may store on your device. Other technologies, such as pixels and tags, may collect information about website activity.

Depending on the tools enabled on our website, we may use the following categories of technologies.

Essential Cookies

These support basic website functionality, security, navigation, and form processing.

Analytics Cookies

These help us understand how visitors use our website, including which pages are visited, how visitors arrive at the website, and how visitors interact with its content.

Advertising and Marketing Cookies

These may help us measure advertising performance, understand interactions with advertisements, and deliver more relevant advertising on third-party platforms.

Managing Cookies

You can manage or disable certain cookies through your browser settings.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and tracking technologies.

Disabling certain cookies may affect website functionality or limit some features.

6. Website Analytics

We may use website analytics services to better understand how visitors interact with our website. We use this information to evaluate website performance, identify opportunities for improvement, and better understand how visitors find and use our services.

Analytics providers may process information according to their own applicable privacy policies and service terms.

7. Digital Advertising and Marketing

easyvet Iowa Colony may advertise its veterinary services through third-party platforms, including but not limited to:

• Google Ads
• Facebook
• Instagram
• Other Search Engines, Social Media Platforms, and Digital Advertising Networks

We may work with third-party marketing providers to create, manage, and evaluate these advertising campaigns on our behalf.

Advertising Data and Campaign Measurement

Our advertising activities may involve the collection or processing of information. This information may be used to measure advertising performance, understand which campaigns generate interest in our services, and improve future marketing efforts.

Remarketing and Interest-Based Advertising

Where enabled, we may use remarketing or interest-based advertising technologies to display advertisements to individuals who previously interacted with our website or advertisements.

These technologies may use cookies, advertising identifiers, or similar information to recognize website interactions and help deliver advertisements on third-party platforms.

We do not intentionally provide detailed veterinary medical records, diagnoses, or treatment histories to advertising platforms for targeted advertising.

Where applicable law requires consent or provides an opt-out right for targeted advertising or certain forms of data sharing, we will provide the required notice and choices.

Advertising Preferences

You may be able to limit certain personalized advertisements through the privacy and advertising settings provided by Google, Meta, your browser, or your device. Please note that opting out of personalized advertising does not necessarily prevent you from seeing advertisements. It may instead affect how advertisements are selected.

8. Third-Party Service Providers

We may work with third-party providers to operate our veterinary practice, website, communications, and digital services. These providers may receive or access information reasonably necessary to perform their services.

We expect service providers acting on our behalf to handle information appropriately and in accordance with applicable contractual obligations and laws.

Certain third-party platforms, particularly advertising and analytics providers, may also process information for their own purposes under their respective privacy policies.

9. How We Share Information

We do not sell client contact lists or veterinary patient records to third parties for unrelated marketing purposes. We may disclose information in the following circumstances.

To Provide Veterinary Services

We may share relevant information with veterinary specialists, referral hospitals, diagnostic laboratories, pharmacies, emergency facilities, or other veterinary service providers when reasonably necessary to coordinate your pet's care.

With Service Providers

We may share information with technology and business service providers that assist us with scheduling, communications, billing, website management, data storage, security, or other authorized business operations.

For Advertising and Analytics

Certain website activity, device information, and advertising-related data may be disclosed to analytics or advertising platforms through cookies, pixels, tags, or other technologies.

These activities may constitute targeted advertising, a sale, or sharing of personal information under certain state privacy laws, depending on the technologies used and applicable legal definitions.

With Your Authorization

We may disclose information when you request or authorize us to do so.

For Legal and Safety Reasons

We may disclose information when reasonably necessary to comply with applicable laws or regulations, investigate fraud or security incidents, and address other circumstances permitted or required by law.

Business Transfers

If our veterinary practice undergoes a merger, acquisition, sale, reorganization, or other business transaction, information may be transferred as part of that transaction, subject to applicable law.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, alteration, misuse, or disclosure.

These measures may include access restrictions, secure systems, appropriate vendor controls, and other safeguards relevant to the information we maintain.

However, no website, internet transmission, database, or electronic storage system can be guaranteed to be completely secure.

Although we take reasonable precautions, we cannot guarantee absolute security.

If a security incident involving personal information occurs, we will take appropriate steps to investigate and respond and provide notifications when required by applicable law.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide veterinary services, maintain records, operate our business, fulfill contractual obligations, and comply with applicable laws. Retention periods may vary depending on the type of information and its purpose.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

12. Your Privacy Rights and Choices

Depending on your area of residence and applicable privacy laws, you may have certain rights concerning your personal information. These rights are subject to applicable legal requirements, exceptions, and verification procedures.

Certain information, including veterinary medical records and records required by law, may need to be retained even if you request deletion.

To exercise an applicable privacy right, please contact us using the information in the Contact Us section (Section 17). We may need to verify your identity before processing a request.

13. Children's Privacy

Our website is intended for individuals seeking veterinary services and is not directed toward children under the age of 13. We do not knowingly collect personal information directly from children under 13 through our website without any consent required by applicable law.

If you believe a child has submitted personal information through our website, please contact us so that we can review the situation and take appropriate action.

14. Third-Party Websites and External Links

Our website may contain links to external websites, including online pharmacies, payment platforms, pet insurance providers, educational resources, social media platforms, and other third-party services. These websites may have their own privacy policies and information-handling practices.

We are not responsible for the privacy practices, security, or content of third-party websites that we do not control.

We encourage you to review their privacy policies before providing personal information.

15. Veterinary Records and HIPAA

Veterinary medical records generally are not subject to the federal Health Insurance Portability and Accountability Act (HIPAA), which primarily governs certain human healthcare information.

However, veterinary practices may be subject to state laws and professional regulations governing veterinary medical records, confidentiality, and disclosure.

easyvet Iowa Colony is committed to handling veterinary patient information responsibly and complying with applicable veterinary recordkeeping and confidentiality requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our veterinary services, website technology, advertising activities, privacy practices, or legal requirements.

When changes are made, we will update the Last Updated date at the end of this policy. We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, how your information is collected or used, or your privacy rights, please contact us at (281) 595-0259.

We welcome questions regarding our privacy practices and will respond to privacy-related requests in accordance with applicable laws.

This Privacy Policy was last updated on 21/10/2026.